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Branding · Brand Identity
Brand identity that's understood and remembered.
Strategy, naming, logo, key visual and brand guidelines. We build brands with substance, ready to grow in the digital world.
12+ years building brands · in-house design and strategy team · Argentina
✦ Brand moments
There are moments when your brand defines your business.
These are the four scenarios companies bring us most. In every case, the answer starts with the brand.
Sound familiar?
You're about to launch a company or a new product.
→ Naming and identity from scratch — born with a solid brand.
Sound familiar?
Your company has grown and your brand has fallen behind.
→ A rebrand that refreshes your identity while preserving what you've built.
Sound familiar?
Every piece of communication looks like it came from a different company.
→ A brand system and guidelines so everything looks consistent, whoever uses it.
Sound familiar?
Your brand doesn't stand out and you end up competing on price.
→ Strategy and key visual that communicate your value, not just your price.
✦ Our difference
Your brand isn't a logo: it's a business decision.
A pretty logo isn't enough. A well-built brand positions, differentiates and sells — and for that, it needs to be thought through before it's drawn.
Strategy before aesthetics
First we define positioning, personality and tone of voice. Only then do we design. That way every visual decision has a reason behind it.
A direction backed by reasoning
We present one creative direction, defended with arguments — not a catalogue of options to guess from. Then we refine it together.
Brands born digital
We're a software factory: we design identities built to live on the web, the app and social media — not brands that break when they leave the PDF.
✦ What we do
Everything your brand needs, from one team.
Brand strategy
Positioning, personality and tone of voice: what your brand says, to whom and why they'll choose you.
Naming
The right name for your company or product: meaningful, easy to say and with the domain available.
Visual identity & logo
Logo, palette, typography and graphic system that make your brand recognizable on any touchpoint.
Key visual
The master piece of your communication: a visual concept that anchors campaigns, social media and materials.
Brand guidelines
Clear usage rules — versions, colours, typography, applications — so the brand is always used correctly, whoever uses it.
Rebrand
We update brands that have outgrown their identity or fallen behind, protecting the recognition you've already earned.
✦ How we work
A clear process, from strategy to guidelines.
Discovery
We understand your business, your audience and your competition. This shapes the strategic brief.
Concept & direction
We define the brand concept and a grounded creative direction. We validate it with you.
Identity & system
We design the full identity and its application system: digital, stationery, materials.
Guidelines & handoff
We document everything in the brand guidelines and deliver the final files, ready to use.
✦ What you walk away with
Logo in every format
SVG, PNG, PDF in positive, negative and monochrome versions, ready to use.
Brand guidelines
Full usage guide: versions, colours, typography and application examples.
Key visual + templates
The master visual concept and templates for social media, presentations and materials.
Palette + licensable fonts
Colours in every format and fonts with production-ready licences.
✦ Why Chimpancé
The brand doesn't end at the guidelines: we implement it too.
Business judgment
We design to position and sell, not to impress other designers. Every decision is backed by an argument.
In-house design and strategy team
UX, UI, design and strategy in-house in Argentina. Your brand is never outsourced.
From brand to the real world
The same house that builds your brand can build your website or platform and take it to social media and campaigns. Your identity arrives live at every channel.
✦ Frequently asked questions
What we get asked most.
What does a branding project include?
It depends on where you're starting from. It can range from naming and a full identity for a new brand, to a rebrand or just the guidelines and system to organise an existing one. We define the exact scope in the proposal.
How long does it take?
A complete identity project typically takes several weeks, organised in stages with interim deliverables. We provide a clear timeline in the initial proposal.
Do you do rebrands or only new brands?
Both. For rebrands, we pay special attention to the recognition your brand has already built: we update what needs updating without losing what people already identify with.
Do you present multiple logo options?
We present one solid creative direction, grounded in the strategy we defined together, and refine it with your feedback. Our job is to recommend the best path with clear reasoning, not hand you a catalogue to pick from.
What do I receive at the end?
The logo in all formats, the brand guidelines, the key visual and the editable source files. Everything belongs to you.
Can you apply the brand after creating it?
Yes, and that's our edge: the same team can design and build your website or platform, and take the brand to social media and campaigns. The identity gets implemented without getting lost along the way.
/ Let's talk
Does your brand reflect whoyour company is today?
Tell us where your business is right now and we'll map out your brand journey together.